Naturah is a creative startup duo of Emma, a classically trained artist & Andy, a digitally trained designer. We started Naturah in 2022 with our flagship product, handmade watercolor kits. Our mission is to inspire and empower creatives worldwide through accessible and inspiring art experiences.
Naturah began in 2022 when Emma, a classically trained artist, and Andy, a digitally trained designer, decided to combine their creative powers. What started as a passion project quickly evolved into something much bigger—a mission to inspire and empower creatives worldwide.
Our flagship handmade watercolor kits were born from Emma's deep understanding of traditional art techniques and Andy's innovative approach to design and user experience. We believe creativity changes the world, and we strive to help others harness that positive power through accessible and inspiring art experiences.
Our goal is always to engage, entertain, and inspire. We commit to constantly evolving and improving our processes and abilities to deliver the best possible results. Above all, we believe in the impact of collaboration and community, fostering a collaborative and inclusive culture that resonates outward with a pure uplifting signal.
To inspire and empower creatives worldwide. We believe creativity changes the world and strive to help those harness positive power.
We use mindfulness in our sourcing, production processes, materials, and recycling practices. We plan to donate a portion of every sale to eco-supportive organizations.
These guiding principles inform all our decisions and actions as we work to create a more creative, compassionate, and sustainably-minded world.
We are committed to responsible practices and environmental consciousness in all aspects of our business, from sourcing materials to minimizing waste.
We believe in the power of collaboration and community. We strive to create an inclusive and welcoming environment for our team, customers, and partners.
We embrace continuous learning, innovation, and improvement in all that we do. We are committed to growing our business, our skills, and our positive impact.
We take pride in the quality and craftsmanship of our products, using high-quality materials and employing meticulous techniques.
We champion creativity and encourage everyone to express their unique artistic voice. We believe creativity has the power to change the world for the better.
Discover our handmade watercolor kits and start your artistic journey with Naturah.
Shop Watercolor Kits